Driven by passion and quality

Playa Rent is revolutionising access to water sports with an innovative self-service Stand Up Paddle and kayak rental service!

Founded in 2022 by a water sports enthusiast, Playa Rent aims to make gentle water sports accessible to everyone, in complete safety.

A 100% Made in France company committed to working with local suppliers. Playa Rent stations are entirely designed and manufactured with French partners, for high-end equipment built to last.

With Playa Rent, renting water sports equipment is simple, with no prior booking. Safety is ensured by providing life jackets and instructions before each use.

Operators keep full autonomy, as they own their rental stations and can easily manage them from a smartphone: prices, locations, design, configuration, opening hours and opening or closing days.

Designed to be both practical and attractive, Playa Rent self-service stations enhance the image of the organisations that run them while generating new revenue.

Our story

In 2023, Playa Rent rolls out its first station

It is a commercial and technical success. Feedback from users is very positive and confirms the plan to roll out new stations.

The first station is designed with the boards stored vertically. This design choice makes the boards visible from a distance, so people can come and rent equipment without booking.

A new model is unveiled in 2024

Following the success of the first model, the design is improved to last longer and be more robust. This model is trialled in Brittany and Pays de la Loire.

That same year, Playa Rent also signs a major partnership with the Brittany region to roll out more stations in collaboration with water sports clubs. The goal is to give everyone access to these activities, simply and quickly.

2025 marks the start of series production

The design is reworked into an ultra-compact, affordable and robust product. Stations are rolled out across western France and customer feedback is very positive.

The product is easy to install and simple to set up, and operators keep 100% of the revenue. Playa Rent raises €1 million to roll out the solution across France and Europe.

Self-service kayak station in Vielmur

A new look for 2026

In 2026, our stations evolve with a more elegant and robust design, and can be customised in each operator’s colours.

These developments are part of the roll-out and industrialisation of the stations, for the benefit of operators: water sports clubs and tourism businesses.

The Playa Rent team

A passionate team

Nicolas Roche

Founder & President

Gilles Fatton

Industrialisation Director

Julien Duprat

Technical Development Director

Jacques Guibert

Marketing & Communications Manager

Anaïs Haroutel

Business Developer – West

Jules Barbet

Business Developer – South

Become an operator

Install your self-service station now

Install your station and keep 100% of the revenue. Choose the equipment you want to rent out. Get it delivered, set your prices and you’re ready to go.

Stay up to date with our news

Playa Rent shares its latest news and innovations in outdoor sports and beach accessibility.